11+ Best Online Email Marketing Courses 2024 [Free + Paid]

Are you looking for the best online email marketing courses to boost your sales and create an audience? If so, you’re in the right place!

In this guide, I have uncovered some of the top email marketing classes that will teach you how to create effective email marketing campaigns that drive sales, engagement, leads, and conversions!

Below, you will find a wide range of courses for any stage you’re at in your digital journey, led by industry experts to get you on the path to marketing success. Let’s get started!

Table of Contents

Top 11 Free Best Online Email Marketing Courses & Classes 2024

1. Getting Started with Email Marketing | Learn with MailChimp (Skillshare)

Getting Started with Email Marketing _ Learn wtih MailChimp (Skillshare)

First on my list is an excellent email marketing course that will teach you how to use the features of MailChimp to implement your email marketing strategy. This popular beginner-level online course has been taken by over 48,000 students and comes highly recommended!

Your instructor for this class will be Allyson Van Houten, who is the senior marketing manager at MailChimp which was founded in 2001. Since then, MailChimp has helped millions of businesses reach their target audience easily and efficiently. So they know a thing or two about email marketing!

In this condensed 1 ¼ hour-long course, students learn the foundations of email marketing with topics including the goal of email marketing, the kind of content that should be marketed, the frequency of emails, how to plan, design, test, and launch a campaign, and tons more.

While this course does focus on using MailChimp, the lessons can also be applied to other services like ConvertKit, ConstantContact, Drip, GetResponse, Sendinblue, and AWeber.

There’s a lot more value on offer here! You can sign up for a free trial of Skillshare Premium and get access to thousands of other exciting courses!

Beginner level
1 ¼ hour-long
Taught by senior marketing manager from MailChimp
Free 2-month trial of Skillshare Premium
Access hundreds of other courses

Activate FREE Skillshare Trial

2. Digital Marketing: Email Marketing for Beginners (Skillshare)

One of the core aspects of digital marketing is a well-polished email funnel that generates leads and traffic to your business. So, if you’re looking for a step-by-step introduction to email marketing for beginners, this online free class is a great choice!

In this course, you will be taught by Phil Ebiner, a video-editor who has built several successful online businesses like VideoSchoolOnline.com. Phil has also been developing and publishing courses since 2012 which have been taken by more than one million students from around the globe.

Throughout each of the 9 lessons in this 1-hour online class, students are taught how to build an email marketing funnel, use popular email marketing tools, create lead magnets, integrate opt-in forms on their own websites, understand and segment their audience, build an email sequence, and tons more.

Here is the best part: By taking the free 1-month trial of Skillshare Premium, you can complete this online class along with all the other ones I’ve added to my list!

Beginner level
1 hour long
Taught by the creator of several successful online businesses
Free 1-month trial of Skillshare Premium
Access 100s of other courses for free

Activate FREE Skillshare Trial

Email and Newsletter Marketing Foundations (LinkedIn Learning)

How you set up your email marketing campaign can either drive up the reputation of your business, or bring it crashing down to the ground. So if you’re eager to understand the dos and don’ts of a good email marketing campaign, get enrolled in this online email marketing course on LinkedIn Learning right away.

Megan Adams, a marketer, and expert social media strategist will be teaching you in this class. Megan has been running a full-time marketing business for the past 7 years which has given her real-world experience that she brings to the table.

In this condensed 45-minute beginner-level course, students will learn the key elements of email marketing, how to build, maintain and segment a contact list, how to build a proper strategy for a campaign, use analytics to optimize strategy, and so much more.

By completing this course, you will receive a certificate of completion, 1 Continuing Professional Education (CPE) credit, and 0.25 Project Management Institute (PMI) contact hours. Time to stand out in front of recruiters!

Beginner level
¾ hours long
Taught by marketing expert with 7+ years of experience
Certificate of completion
1 CPE credit
0.25 PMI contact hours

Activate FREE 1-Month Trial

4. Email Marketing Course: Get Certified in Email Marketing (HubSpot)

Next on my list is a free online email marketing course from HubSpot that will teach you the basics of contact management and email marketing.

As for the instructors, you will be taught by Courtney Sembler, the manager of HubSpot’s Academy Education division, and Diana Zalaquett, a Success Manager at HubSpot.

Together, the pair will draw from their knowledge and experience to get you comfortable with email marketing using HubSpot’s own free tools.

Across 3 ¼ hours of on-demand video, students will begin by understanding email marketing before creating a contact management and segmentation strategy, learning how to send the right emails, understanding deliverability, testing, and analyzing their market emails, and much more.

After completing this online course, you will receive a certificate of completion to share with your network, and gain access to HubSpot’s own free email marketing tools to use for your business!

Beginner level
3 ¼ hours long
Taught by experts at HubSpot
Certificate of completion
Free access
Use HubSpot’s email marketing tools for free

Visit Academy.hubspot.com

5. Email Marketing Master Class (Udemy)

Have you put in your best effort to build your email marketing campaign but failed to bring in any real customers? If so, this beginner Udemy course will get you on the right path so you can be more effective with your email campaigns.

For this course, you will be taught by instructors from the AWeber Academy. Founded in 1998, AWeber has helped more than 100,000 businesses and entrepreneurs build email marketing campaigns that win over customers and expand sales.

In this 4 ½ hours long class, students will learn how to grow an email list, write compelling emails, testing and improving the strategy, automating email series, and much more. At the end of each lesson, students also receive a handout and participate in a quiz to apply their learning.

This is a value-packed course because you will get a handout and quiz after every lesson to apply what you learn to your own website and business. At the end, you will also get a certificate of completion!

Intermediate level
4 ½ hours long
Taught by instructors from AWeber Academy
Certificate of completion
Hands-on approach
Full lifetime access

Visit Udemy.com

6. Email Marketing Essentials: Designing Effective Emails (Skillshare)

You could get everything in your email marketing campaign right and still face failure if your emails are poorly designed. By enrolling in this free Skillshare class, students will learn how to make beautiful email layouts that stunning and effective.

Fabio Carneiro, email design and development expert, will be teaching you in this online email marketing course. Fabio is the pioneer of hybrid coding (also known as spongy development) that has enabled 15 million users on MailChimp to send a billion emails in a single day.

Through 10 bite-sized video lessons totaling only half an hour, students will learn how to craft effective and engaging email marketing campaigns to win over clients, by understanding the difference between web and email design, key considerations for developing emails, the best design practices for 4 common email types, and much more.

As this class is hosted on Skillshare, new users can take this class plus all others mentioned on this list by taking advantage of their free trial! Overall, a concise email marketing course for those that need to polish their existing email designs.

Intermediate level
½ hour long
Taught by email design and development expert
Free 1-month trial of Skillshare Premium
Community of 11,000+ students

Activate FREE Skillshare Trial

7. Email Marketing – Beginners Guide To Email Marketing (Udemy)

Email Marketing 2020 Beginners Guide To Email Marketing (Udemy)

There is no doubt that a large email list is a powerful asset that can take your business to the next level in the blink of an eye. If this sounds like something you would like to achieve, this beginners guide to email marketing course is a great place to start!

As for your instructor, you will be taught by Mark Timberlake, who is the owner of the training company SME Heroes. Mark has also been running online businesses for the past 15 years and has taught close to 200,000 students on Udemy, earning an average rating of 4.4 stars.

In this 2-hour class, students learn everything about email marketing including topics like AIDA marketing, software to use for managing a campaign, the magic of PDF’s, types of campaigns, various writing styles, traps and pitfalls, how to use analytics, and much more.

The best part about this course is that other than a certificate of completion, you will get full lifetime access to the contents so that you can come back to it whenever you feel like reviewing some important concepts!

Beginner level
2 hours long
Taught by a businessman with 15 years of experience
Full lifetime access
Certificate of completion

Visit Udemy.com

8. Email Marketing: Drip Campaigns (LinkedIn Learning)

One of the biggest challenges of email marketing is to create automatic drip campaigns that run themselves. So if you want to ditch the manual emails and modernize your email marketing campaigns, don’t go past this LinkedIn Learning course.

For this class, you will be taught by Sam Dey, a consultant, and entrepreneur who is an expert in digital marketing. Sam has also spent a lot of time building successful sales funnels on e-commerce marketplaces like Amazon and eBay and now shares his experience with readers on Deytips.com.

In just 45 minutes of jam-packed beginner-level content, students learn how to nurture leads, design effective emails, track and analyze results, use these insights to refine and retest sales funnels, and ultimately automate email marketing campaigns.

Overall, a brilliant email marketing course that teaches students the skills and strategies to automate email marketing campaigns so you can sit back and relax!

Beginner level
¾ hours long
Taught by digital marketing expert
Certificate of completion
Free access for new LinkedIn users

Activate 1-Month FREE Trial

9. The Complete MailChimp Email Marketing Course (Udemy)

Next on my list is a bestselling online email marketing course on Udemy that has been taken by over 15,000 students and has received an average rating of 4.4 stars. As the name suggests, this course will teach you everything about building successful marketing campaigns using MailChimp.

In this course, you will be taught by instructors from Coursenvy, an ad agency based out of Los Angeles, that has been developing marketing-related classes and has taught more than 300,000 students on Udemy alone. Coursenvy also hires field experts to teach its courses, so you can be confident that you’re learning from the very best.

Covering 4 ½ hours of video content, students will explore all the ways that MailChimp can be used to run successful campaigns including creating A/B split test campaigns, opt-in, and signup forms, squeeze pages that capture emails quickly, uniquely segmented email lists, and much more.

Hurry and take advantage of a limited-time discount of 62% on the full price of this course, and get full lifetime access along with a certificate of completion!

Beginner level
4 ½ hours long
Taught by expert instructors from Coursenvy
Certificate of completion
Full lifetime access
Limited-time discount of 62%

Visit Udemy.com

10. Email Marketing Essentials: Writing Effective Emails (Skillshare)

For those of you who want to get better at writing marketing emails that potential customers like and respond to, this online email marketing course is a great place to start. You will also be joining 11,000 students who already completed and loved this online class!

Kate Kiefer Lee, a writer, and editor at MailChimp will be teaching you in this online course. Kate is an experienced magazine editor who has worked for publications like A List Apart and Forbes. And with 5,600 followers on Skillshare, she has proven herself to be a popular teacher!

Through 9 bite-sized lessons, students learn the essential skills that go into writing good marketing emails, including understanding the impact of voice and tone, figuring out what to write, trying out various types of emails, polishing an email through editing, and much more.

With Skillshare, you can sign up for a free 1-month trial of its Premium package, and gain access to all the classes on this list, plus 29,000 others! This is hands down one of the best online email marketing courses in 2024!

Beginner level
½ hour long
Taught by experienced magazine editor from MailChimp
Free 1-month trial of Skillshare Premium
Learn from 68 student-projects and community of 11,000 students

Activate FREE Skillshare Trial

11. ConvertKit: The MailChimp Alternative (Udemy)

Rounding out my list is an excellent online email marketing course offering an alternative if you’ve like to switch from MailChimp: ConvertKit. Guiding you through intermediate-level skills, this is a great online course to take your email marketing to the next level.

Your instructor for this online course will be Vanessa Leota, an entrepreneur who is the founder of the Solopreneur Business Network. Vanessa has built Solopreneur to help budding entrepreneurs ramp up their business development by networking with people from all around the world.

In this 5 hours long online email marketing course, Vanessa will help students migrate over to ConvertKit, an email marketing tool that works as an excellent alternative for MailChimp. Students are taken step-by-step through the processes of migration and setup, creating forms, using email templates, sending messages, automating, and much more.

The best part about this online course is that it is completely risk-free: you have a 30-day money-back guarantee from Udemy if you do not like the contents of the course or find yourself unable to pursue it. If you complete it, you will get a certificate of completion!