Learn How To Go Viral From Home With 2024‘s Best Social Media Marketing Courses
Everyone and their dog is on social media, so with household saturation like that, using social media for marketing your businesses is not just beneficial but essential. If you’re interested in using social media for your marketing goals, we’ve dug up the most impactful courses to help you start trending!
Below is a list I have compiled of some of the best social media marketing courses for 2024 to help you learn the tips, techniques, and methods for effective social media marketing.
Many of these online courses include valuable extras such as downloadable resources, class projects, and a certificate of completion. So, let’s explore these courses!
11 Best Social Media Marketing Courses (2024) (Free + Paid)
1. Social Media Marketing: Top Tips for Growing Your Followers & Going Viral (Skillshare)
A SkillShare staff pick online course, this beginner-level class with over 44,000 students teaches you how to leverage social media to benefit your marketing, with tips on how to collaborate with major companies on your own social media accounts.
Designer and digital illustrator Cat Coquillette is the instructor for this course. Cat is the founder of the design brand CatCoq and a consultant for business designs so you’ll be getting a lot of insightful tips and tricks from her depth of experience.
In just 1 hour of on-demand video, students learn all about how to craft the perfect profile, the perfect post, get more followers, use hashtags, delve into their analytics, and learn how often to post. This course includes downloadable resources, class projects, and class discussion.
You can find this course over on SkillShare, an online continuing education platform which hosts thousands of classes for learning across many diverse fields. All in all, a fantastic course for beginners to find their feet in the world of social media marketing!
- Beginner level
- 1 hour on demand video
- Taught by digital illustrator
- Downloadable resources
- Class projects
- Class discussion
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2. Become a Social Media Marketer (LinkedIn Learning)
If you’re keen to learn 11 different beginner-level online courses that teaches you how to use social media platforms to promote yourself, your business or your cause, this course is a great pick!
Taught by a team of internet marketers, professors, consultants, and social media experts that are currently active participants in social media marketing, bringing their expert guidance to you in this course.
Across 14 total hours of on-demand video, this course covers the topics of Instagram, Facebook, Twitter, Youtube, return on investment, and strategy and optimization. There are project files for download, class projects, and a certificate of completion.
LinkedIn Learning, part of the LinkedIn business social media platform, is the host for this online course, offering a free trial for new users and CE credits in many of its classes. Overall, this is a great entry-level course to learn social media marketing skills!
- Beginner level
- 14 hours on demand video
- Taught by team of marketing experts
- Downloadable resources
- Class projects
- Certificate of completion
3. Powerful Social Media Marketing for Beginners (Skillshare)
For those interested in learning tools, tips, and techniques to maximize social media marketing, this online course for beginners is an excellent choice! It includes a checklist you can follow with any type of social media to gain the best results from your efforts.
Your instructor is Maggie Stara, a social media manager and digital marketing strategist with years of successful experience, so you have plenty to learn from her endeavours.
Modules in this online class spanning 10 hours of on-demand video include useful social media tools, Facebook, LinkedIn, Twitter, YouTube, Instagram, Snapchat, Tik Tok, organic vs paid growth, psychology of colors, pictures, Instagram stories, and hashtags. There is a workbook to download, class projects, and class discussion to access also.
Hosted on SkillShare, this online course is part of the continuing education platform’s incredible lineup of classes, many of which provide valuable extras such as downloadable resources. Boost your social media marketing skills with this fantastic course!
- Beginner level
- 9 ¾ hours on demand video
- Taught by social media manager
- Workbook for download
- Class projects
- Class discussions
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4. Social Media Marketing Course: Get Certified in Social Media Strategy (Hubspot)
This online course may be the only certification instruction you will ever need! With instruction for all levels, you will be in total control of your social media and be able to use it to increase your business.
Professor Crystal King is the instructor for this class. Crystal has years of successful experience in all aspects of the dynamic world of social media marketing.
Over the course of 4 hours of on-demand video, the course curriculum covers the topics of listening and monitoring, content strategy, extending reach, one-on-one relationships, and continued growth. There are extra downloadable resources, quizzes, and a course transcript, with course completion also leading to a certificate in social media strategy.
Academy Hubspot is where you’ll find this online course, an interactive online education website that offers instruction in other fields such as sales, website creation, and digital advertising. All levels of social media marketers will benefit from this great class!
- All levels
- 4 hours on demand video
- Social media expert as instructor
- Downloadable resources
- Quizzes
- Certification
5. Social Media Marketing Specialization (Coursera)
To learn all about social media marketing in a flexible, self-paced environment, this all-levels course is a great option! Using course material from Northwestern University, this learning path has five online courses that over 60,000 students have enrolled in to date, making it a popular choice.
This online course is taught by professors from Northwestern University, so you will benefit from their combined expertise and specialist experience in the field.
Course modules cover engagement, market strategies, listening, content, and a real world marketing project. Students will cover the online course in about 7 months of self-paced weekly study. There is a certificate of completion, downloadable resources, and instruction is available in several languages.
Cousera is the host for this online social media marketing course, bringing major college and university courses to its students in a totally online environment. All in all, if you’re new to social media marketing you won’t want to miss this online course!
- Beginner level
- 7 months self paced study
- Taught by university professors
- Real-world project
- Downloadable resources
- Certificate of completion
6. Social Media Marketing – Complete Certificate Course (Udemy)
If you’ve been looking for a certification course teaching the fundamentals of social media and digital marketing strategies for any level, you’ll want to check out this online course! Over 47,000 students enroll so it’s a popular offering.
This online course is taught by instructors from SO ME Academy, a leading educator in social media understanding and digital marketing.
Students will learn with class modules covering social media strategy, content marketing, automation, blogging, and real world case studies across 2 ½ hours of on-demand video instruction. There is also the opportunity to receive lifetime updates, downloadable resources, and a certificate of completion.
You can find this course on Udemy, which offers plenty of valuable extras such as lifetime access, updates, downloadable resources, and a certificate of completion. Overall, a great course for all levels to build up their social media marketing skills!
- All levels
- 2 ½ hours on demand video
- Taught by digital marketing experts
- Real-world case studies
- Downloadable resources
- Certificate of completion
7. Introduction to Social Media Marketing | Leveraging Social Media for your Business (Skillshare)
Learn basic social media functioning, media strategy, the difference between organic and paid follower growth, and other helpful tools in this fantastic beginner level online course!
You will be taught by instructor Megs Hollis, an internet strategy consultant and social media marketer, bringing lots of great industry insight to this online course.
In 1 hour of on-demand video, the course modules take students through Facebook, Instagram, Twitter, LinkedIn, measurement, optimization, and a bonus toolkit. In addition, students will receive downloadable resources, class projects, and class discussion.
SkillShare offers this online social media marketing course and provides all new users with a free trial! For a short but comprehensive introduction to social media marketing, this online course is not to be missed!
- Beginner level
- 1 hour on demand video
- Marketing expert as instructor
- Bonus toolkit
- Class projects
- Class discussion
Activate FREE Skillshare Trial
8. Social Media Marketing MASTERY | Learn Ads on 10+ Platforms (Udemy)
Are you keen to learn all of the social media platforms and how to monetize them for your benefit? This course is a great choice for you, covering Pinterest, Facebook, Instagram, Twitter, LinkedIn, and Youtube along with basic internet and social media marketing techniques.
You will be taught in this online course by instructors from Coursenvy, an advertising agency for international businesses that also teaches multiple courses on marketing and business management.
Class topics in this 8-hour course comprising on-demand video lessons include LinkedIn, YouTube, Pinterest, Instagram, Facebook, Twitter, Google Ads, Google My Business, and other social media platforms. Added extras include bonus features of downloadable resources and a certificate of completion.
Udemy hosts this online course along with thousands of others across a broad range of topics. Many courses come with bonus extras including certificates of completion and further resources. This is a highly comprehensive course to learn social media marketing!
- Beginner level
- 8 hours on demand video
- Taught by ad agency trainers
- Downloadable resources
- Class projects
- Certificate of completion
9. Social Media Marketing: Strategy and Optimization (LinkedIn Learning)
Maximize your social media presence by learning new social media marketing strategies and skills in this online course! It is suitable for all levels and will especially help those already involved in social media marketing. Over 41,000 students have taken this popular class.
As for your instructor, you will be guided by Martin Waxman, a communication strategist, social media educator, and digital marketing expert.
In this online course, the course modules include learning about individual social media strengths, conducting a social media audit, engaging visually, using Snapchat, Tik Tok, and other platforms, and turning strategy into action. This course spans 1 hour of on-demand video and includes a certificate of completion.
LinkedIn Learning, the host of this online course, is part of the huge network of business professionals on LinkedIn which also hosts job searches and chats. Take your social media presence to the next level with this fantastic course!
- All levels
- 1 hour on demand video
- Media strategist as instructor
- Downloadable resources
- Class projects
- Certificate of completion
10. Social Media Marketing for Your Startup (Pluralsight)
Learn how to start and run a successful social media ad campaign for any type of business with this highly recommended online course for beginners! You’ll cover what social media your business should be on in the first place based on the strengths for certain businesses found in the different social media platforms.
This course is taught by global digital marketer Doru Catana who believes in ad campaigns that get profitable results beyond simply showing a business to the public. You’ll want to soak up all of the knowledge he offers you in this online course.
Throughout 3 hours of on-demand video, complete with downloadable resources, the course modules cover what platform students should use for their business, setting up accounts, ongoing management, and blogging.
You can access this online social media marketing course on Pluralsight, which provides students with a wide range of tech-focused learning paths taught by industry experts, as well as webinars and a popular blog. All in all, this course offers a great introduction to social media marketing!
- Beginner level
- 3 hours on demand videos
- Digital marketing expert as instructor
- Downloadable resources
- Webinars
- Class projects
11. Social Media Marketing – Content Marketing Masterclass 2020 (Udemy)
If you’re interested in learning everything you need to know to successfully market any business on any social media platform, then this online class suitable for all levels will do just that.
Mark and Philomena Timberlake are the instructors for this online course, who have years of success and experience in marketing, business management, and photography.
During 20 ½ hours of on-demand video students will cover subjects such as the buyer’s journey, SEO, posting ideas, adding content, making a great profile, writing copy, email lists, and video production. Students will also receive downloadable resources, class projects, and a certificate of completion.
This online masterclass can be found on Udemy, an online continuing education platform offering access to thousands of classes plus many of the added extras mentioned above. For a highly comprehensive course to boost your social media marketing skills, this course is not to be missed!
- All levels
- 20 ½ hours on demand video
- Taught by marketing experts
- Downloadable resources
- Class projects
- Certificate of completion
If you’d like to go deeper on marketing strategies for any particular social media platform, make sure to check our reviews of Facebook, Instagram and Pinterest marketing courses.
