Learn How To Get Engagement With 2024‘s Top 13 Best Online Copywriting Courses
If you are wanting to learn copywriting that boosts engagement, action, and retention, this list of the best online copywriting courses can’t be missed!
Below, you will find a wide range of free and paid online copywriting classes that are great for beginners that will teach you the foundations of copywriting from start to finish.
With many of these classes, you will be also taught by established industry professionals that also include downloadable resources, class projects, and in some cases a certificate of completion and CPE credits. Let’s get started!
Top 13 Best Online Copywriting Courses & Classes 2024
1. Copywriting Basics for Successful Sales (Skillshare)
First on my list is a fantastic introductory course that will begin with an overview of why copywriting exists, while also teaching you the techniques and ideas that make up memorable and high-quality copy. You will also be joining 13,000 other students who have completed this online class!
As for your teacher, you will be led by Jack Zerby, who is an entrepreneur and business owner who has successfully started up numerous ventures while using copywriting as one of his main strategies. So for real-world expertise, look no further!
Some of the lessons taught in this 1.5-hour long course include an introduction to copywriting, how to understand the audience, classic frameworks, principals and paragraphs, headlines, features and benefits, and analyzing your work for improvement.
Currently, this course is hosted on Skillshare which gives users a 1-month free trial, access to all 29,000+ classes, downloadable resources, and the ability to cancel anytime! Overall, this is one of the best online copywriting courses that is great for beginners!
- Beginner level
- 1 ½ hour on-demand video
- Taught by a successful business owner
- Considers the history of copywriting and why applicable
- Downloadable resources
- 1-month free trial
Activate FREE Skillshare Trial
2. Copywriting For Beginners: How To Write Web Copy That Sells (Skillshare)
For those looking to write copy that sells in an age of instant gratification and infinite scrolling, this condensed online copywriting course is a phenomenal introduction! Currently, over 12,000 students have completed this online course, and comes highly rated!
Jesse Forrest will be your teacher for this class who is a leading copywriter that has designed and implemented ads for 153 different products and services. Jesse also has over 14 years of copywriting experience and consults for major brands as Chanel, Sony, Disney, and JP Morgan.
With around 1 hour of on-demand video, students will learn the difference between content writing and copywriting, how to make headlines, understanding your target audience, how to make a call to action, turning features into benefits, and the power of demonstration.
Again, being hosted on Skillshare, there are included downloadable resources, class projects, class discussions, and over 29,000 online classes to choose from! Not to mention a 1-month free trial that can be canceled at any time!
- Beginner level
- 1 hour on-demand video
- Taught by leading copywriter
- Downloadable resources
- Over 12,000 students
- Class projects
Activate FREE Skillshare Trial
3. Malcolm Gladwell Teaches Writing (Masterclass)
MasterClass series continues with this fascinating look into the mind of a very successful writer that we can use to enhance any of our writing skills including copywriting.
Malcolm Gladwell is a best-selling author and journalist who shows through meticulous research how certain societal factors are involved in both everyday and more complex actions.
This course is great for all levels and runs about 3 ½ hours of on-demand video with course modules including structuring the narrative, tools of engagement, developing the story, character development, humor and melancholy, drafts, and revisions, and what happens after the writing.
MasterClass courses come with a downloadable PDF workbook of the entire course, a members-only newsletter, and access to a community of former students.
- All levels
- 3 ½ hours
- Taught by best selling author Malcolm Gladwell
- PDF workbook
- Members-only newsletter
- The community of former students
4. The Complete Copywriting Course: Write to Sell Like a Pro (Udemy)
Next on my list is a great beginner course for those who tried copywriting, but who aren’t yet seeing the results they want. This online course will provide you with proven techniques and formulas that can be applied to your businesses, blog, or eCommerce store, big or small.
As for your teachers, you will be taught by Codestars Rob Percival and Tamsin Henderson who are stars in the field of education and copywriting. Together, they have over 1 ½ million satisfied students in various fields of study!
Some of the lessons covered in this 3-hour online course include the difference between features and benefits, writing call to actions, formulas, headlines, press releases, e-mails, and options to go to the next level of your copywriting education.
Being hosted on Udemy, users get access to all downloadable resources, extra articles, class projects, and a certificate of completion! Overall, this is one of the top online copywriting courses for those who want quick and actionable results!
- Beginner level
- 3 hours on-demand video
- Professional copywriters as teachers
- Instructors have over 1 ½ million students through all their courses
- Lifetime access
- Certificate of completion
5. Writing Crystal Clear Copy: Copywriting Basics for Beginners (Skillshare)
Being able to write clearly and concisely while provoking emotion is the key to successful copywriting, which is exactly what this free online copywriting course aims to achieve.
As for your teacher, you will be led by Ruth Clowes, who is a longtime professional copywriter and has decades of experience working with big brands and is passionate at always refining her skills.
While this online class is short (38 minutes), it does pack a punch and is full of valuable and actionable lessons that cover topics on how to know your readers, using an active voice, finding the right words, how to be direct, and how to polishing your copy.
Since this online class is hosted with Skillshare, new users get access to all downloadable resources, class discussions, class projects, and a 1-month free trial! Overall, one of the top online copywriting courses in 2024!
- Beginner level
- 38 minutes on-demand video
- Professional copywriter instructor
- Downloadable resources
- Class discussion
- Class projects
Activate FREE Skillshare Trial
6. Copywriting secrets – How to write copy that sells (Udemy)
Next on my list is another great beginner online course that covers the basics of sales and ad copywriting. On top of that, users also get to learn the B2B copywriting tools and techniques that will allow students to acquire business clients while delivering great results.
Your teachers for this class are Len Smith and Sean Kaye who are both professional copywriters, online marketing strategists, and business consultants with years of experience in the industry and as instructors. Between the two of them, they bring over 60 years of business experience to the classes they teach.
Some of the many lessons taught in this 3 ¼ hour online copywriting class include how to leverage features, benefits, advantages, needs of the customers, sales copy structure, hacking emotions, press releases, writing for video, marketing secrets, and much more!
Being hosted on Udemy, this class includes downloadable resources, lifetime access, available instructor feedback, class projects, class discussion, and a certificate of completion!
- Beginner level
- 3 ¼ hours on-demand video
- Two professional instructors with 60 years of combined experience
- Downloadable resources
- Available instructor feedback
- Certificate of completion
7. 30 Copywriting Secrets from the Best Ad Campaign of All Time (Udemy)
Marketing the Volkswagen Beetle was one of the most successful newspaper and magazine ad campaigns ever as it took a plain product and helped turn it into one of the most popular small coats in automotive history.
Instructor Alan Sharpe is a successful copywriter with clients including IBM, Apple, Bell, and Hilton Hotels and is also a copywriting coach and consultant for many businesses. This course is part of a larger series of his on copywriting that is 20 hours of on-demand video.
This beginner-level course is 2 ¾ hours of on-demand video and has class topics covering headlines, opening lines, strategic copy, and closing that motivates.
The class comes with downloadable resources, lifetime access, class projects, and a certificate of completion.
- Beginner level
- 2 ¾ hours on-demand video
- Taught by a successful copywriter
- Part of a larger 20-hour master course
- Downloadable resources
- Certificate of completion
8. The Unbounce Landing Page Course (Unbounce)
To keep people on your website reading without leaving or bouncing, you need to quickly grab their attention and then hold it till they do what you want them to.
The instruction is developed by content creator and website expert Oli Garner who makes pages for businesses that reap fantastic results. It’s a completely self-paced course with topics covering landing page fundamentals, page architecture, call to action, lead capture forms, and landing page design.
The course includes many instructional videos and other resources you can keep using after the course.
- Beginner level
- Self-paced course material
- Created by landing page expert
- Downloadable resources
- Specific to web marketing
- Easy to navigate
Visit Thelandingpagecourse.com
9. Web Design and Copywriting (Skillshare)
Driving people to your page is one part of marketing, keeping them there is the job of an effective landing page, which is what this beginner-level course will teach you how to make and keep updated to stay effective.
Taught by Jack Zerby, entrepreneur and business consultant with multiple successful businesses developed or helped by his methods and tools.
This is one hour of on-demand video with modules on the importance of landing pages, headlines, call to action, features and benefits, risk reversal, rule of three, visual hierarchy, and the AIDA method.
The course comes with downloadable resources, lifetime access, class discussion, and class projects. Overall, one of the top online copywriting courses for those in a rush!
- Beginner level
- 1 hour on demand video
- Taught by leading landing page creator
- Specific instruction on landing pages for websites
- Downloadable resources
- Class projects
Activate FREE Skillshare Trial
10. Quick Course On Effective Website Copywriting (CXL)
Effective website design relies heavily on good copywriting. Anyone who is under the impression that all they need to do is write something about their product or service will find out soon that their words need to be crafted specifically as ad copy.
The team at CXL Institute is used by businesses including Cisco, Google, Hewlett Packard, Progressive, The Home Depot, Ikea, and Hilton. The instruction is self-paced and covers the topics of research, outline, and guideposts, draft copy, conversion boost, revise, rearrange, and test.
This is a course suitable for all levels of expertise and includes downloadable resources and access to free marketing courses and available digital certifications.
- All levels
- Self-paced instruction
- Taught by a team of marketing professionals
- Downloadable resources
- Access to free marketing courses
- Available digital certifications
11. Modern Copywriting: Writing copy that sells in 2020 (Udemy)
The right words in your ad copy can make the difference between business success or struggles. In the modern world, the proven methods still work but the words may change based on target audiences.
Taught by Evan Kimbrell, co-founder of multiple online endeavors and creator of multiple apps for marketing and other topics.
It’s over 7 hours of on-demand video that is good for all levels, class modules include copywriting formulas, business to business vs business to consumer, great headlines, headlines, call to action, copywriting for email, and copywriting for social media.
The course includes many downloadable resources, lifetime access, class projects, class discussions, and a certificate of completion. This is hands down once of the best online copywriting courses for marketers and bloggers!
- All levels
- 7 hours of on-demand video
- Taught by successful copywriter and app designer
- Downloadable resources
- Class projects
- Certificate of completion
12. Copywriting Portfolio School (The Creative Circus)
There is a huge difference between general writing and writing for ad copy that captivates and motivates. This initial class focuses on the fundamentals of communication, creativity, and strategy.
The faculty at Creative Circus is composed of established and successful advertising professionals who have decades of real-world experience that they add to their class structure.
The course is self-paced instruction that includes the topics of the first draft, revisions and more revisions, last-minute changes, and to successfully finish the project.
This is an accredited school with courses covering other aspects of web-based instruction such as graphic design and photography. Each course comes with lots of extras including downloadable resources, class projects, and a certificate of completion.
- All levels
- Self-paced courses
- Taught by seasoned professionals
- Accredited school
- Downloadable resources
- Certificate of completion
13. Honeycopy Copywriting Course (Honeycopy)
The course subtitle is “How to write words that sell like a Florida Snow Cone Vendor on the hottest day of the year” which lets you know you should be able to use this instruction to greatly increase your sales by means of effective copywriting.
The course is designed by business professionals who have a passion for winning and a desire to share their knowledge and craft with others.
It’s self-paced and includes topics on making killer headlines, crafting better sentences, writing for clarity, eliminating cliches from your ad copy, and creating a brand and a vice for your business.
The course works for all levels and includes many downloadable resources, newsletters, class projects, and lifetime access to course materials. To learn more, you can also check my guide on the top online writing courses!
- All levels
- Self-paced learning
- Taught by industry professionals
- Downloadable resources
- Newsletter
- Lifetime access
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