2024‘s Top 11 Best Free Online Content Marketing Courses

Without the advice and techniques that you’ll learn in the best online content marketing courses, your website or content writing business will always be a step behind.

Modern online businesses need more than an attractive website and a recognizable brand to succeed. They also need to be able to provide quality and fresh content in their marketing approach.

So if you’re a marketer wishing to write higher quality content that drives traffic and or a site owner that wants to make sure they’re getting SEO-ready content from their writers, these content writing courses are what you need.

Many of the online courses have valuable extras such as downloadable resources, worksheets, class projects, continuing discussions, or a certificate of completion. So, let’s get started!

Top 11 Best Free Online Content Marketing Courses in 2024

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1. 10x Marketing: Content Marketing That Stands Out & Gets Results | Learn with CoSchedule (Skillshare)

If you’re keen to seriously jumpstart your earnings through marketing, you’ll want to enroll in this great online content marketing course! Instead of being satisfied with 10% yearly growth, you may be able to increase from one month to the next by 10 times.

Garrett Moon is your instructor for this online course. Garret is the CEO of the web’s most popular marketing calendar CoSchedule. It was one of the fastest-growing startup companies in 2016 and has been adopted by companies worldwide.

In this beginner-level course lasting just half an hour, course modules include competition-free content, prioritizing opportunities, and creating a process. There are also downloadable resources included plus class projects and class discussions.

Skillshare is the host for this online course. A subscription to Skillshare provides you access to not only this course but unlimited courses from their 29,000+ course catalog. This means you can dive deeper into content marketing or round out your digital marketing skills. And all courses can be accessed across multiple devices. They even offer a free one-month trial if you’re a new SkillShare member.

Overall, this online course is a great opportunity to get started with content marketing!

• Beginner level
• ½ hour on demand video
• Taught by a marketing expert
• Downloadable resources
• Class projects
• Class discussions

2. Content Marketing Masterclass (Skillshare)

Understanding how to create and use digital content is vitally important for modern businesses, and this online content marketing course gives you just the knowledge you’re seeking as a complete guide to being able to grow your business!

Internet business marketing consultant Brad Merrill will be leading you in this course, bringing his extensive experience in both business management and media control to this class.

Class topics in this 3 ½ hour on-demand video course cover marketing basics, content marketing, telling compelling stories, responsive design, niche communities, coming up with new ideas, copywriting, call to action, and formats. There are class projects, class discussions, and downloadable resources.

You can find this online course on SkillShare which hosts thousands of courses covering diverse fields, all taught by knowledgeable experts. Make sure you sign up for the free trial if you’re new to the platform! You won’t want to miss this online content marketing course to get you started!

• Beginner level
• 3 ½ hours on demand video
• Taught by marketing consultant
• Downloadable resources
• Class projects
• Class discussions

3. Introduction to Content Marketing (LinkedIn Learning)

Fundamental concepts of content marketing are taught in this online course suitable for all levels, by teaching current methods of using technology and marketing skills to drive up traffic and sales.

Madecraft and Colleen Jones of Content Science collaborate as your instructors for this online course. This duo’s companies are leaders in content marketing and content marketing education.

Across 90 minutes of on-demand video lessons, students cover topics including defining content, the elements of content marketing, marketing strategy, effective content, maximizing technology, and marketing opportunities. It also includes a certificate of completion, class projects, and class discussion.

LinkedIn Learning is the host of this course and thousands of others providing training in business, marketing, technology, and other fields. Best of all, you’ll get a free trial if you’re a new LinkedIn member. All in all, a great online content marketing course to take to boost your skills!

• All levels
• 1 ½ hours on demand video
• Taught by content marketing experts
• Downloadable resources
• Class projects
• Certificate of completion

4. Content Marketing Course: Get Certified in Content Marketing (HubSpot)

Are you interested in getting certified as a content marketer to take your career to new heights? You won’t want to miss this great course to learn how to craft consistently effective content that gets you noticed on search engines.

As for your instructors, you will be taught by a team of experts bringing their business, marketing, and internet knowledge to the online course which makes for an enjoyable class structure. Each instructor is certified to teach and is a leading industry expert so you know you are in great hands.

Throughout this 6 ½ hour all-levels online content marketing course, the curriculum covers frameworks, long-term strategy, generating ideas, blog content, pillar pages, video marketing, promotion, and analytics. There is also a support forum, user guides, downloadable content, quizzes, and available certifications.

HubSpot Academy is an education website for modern business methods and offers lots of support plus partnering and affiliate opportunities. All in all, a great online course for content marketers of all levels to build up their abilities!

• All levels
• 6 ½ hours on demand video
• Taught by business experts
• Quizzes
• Support forum
• Certificate of completion

5. Writing for Brands: Freelancing in the Age of Content Marketing (Skillshare)

What if you’re a digital nomad or freelance writer working across multiple brands? This beginner course will teach you what you need to know about freelance content writing to get you started in this in-demand field!

Brian Maehl is your instructor for this online content marketing course. Brian is the manager of talent services at Contently, a portal that matches up freelancers with businesses needing their skills and talent.

In this 30-minute on-demand video class, course modules include the basics of writing for brands, marketing, crafting a pitch, and the ethics of freelance content writing. Students also get the benefit of participating in class projects and discussions and having access to downloadable resources.

You find this online course on SkillShare, giving you a free trial if you’re a new user, matching you with experienced expert instructors, and providing access across various devices. Enroll in this fantastic online course if you’re new to content marketing and keen to get started!

• Beginner level
• ½ hour on demand video
• Taught by freelance business service manager
• CLass discussions
• Class projects
• Downloadable resources

6. Content Marketing: Grow Your Business with Content Marketing (Udemy)

If you’re looking to grow your business with content marketing skills, this online course will teach you what you need to know with tips and tricks for beginners! With over 165,000 students enrolled already, you know it delivers great value!

You will be taught by your instructor Phil Ebiner in tandem with Video School, successful creative professionals with over 4 million students between them.

During this 5 ½-hour course, the curriculum covers defining a brand’s purpose, targeting an audience, content ideas, marketing funnels, promoting content, and measuring the results. Included with the course are written articles, downloadable resources, lifetime access, and a certificate of completion.

You’ll find this online course over on Udemy, which hosts thousands of online classes across a diverse range of fields. You also get lifetime access to course materials and most courses qualify for Continuing Education credits. Take advantage of this great content marketing course!

• Beginner level
• 5 ½ hours on demand video
• Taught by expert marketers
• Lifetime access
• Downloadable resources
• Certificate of completion

7. The Strategy of Content Marketing (Coursera)

Learn the core strategies used by leading marketing companies for acquiring and keeping customers in this beginner and intermediate level course. The course can be completed at your pace over 4 weeks with a mix of on-demand video and written content.

You will be guided through this online content marketing course by instructors from a collaboration of the leading authority on the subject, CopyBlogger, and the University of California Davis (UC Davis) Continuing and Professional Education department.

By taking this course, students will engage with the stimulating syllabus which covers the content marketing ecosystem, strategic context 7A framework, crafting strategy, and types of content. In addition to on-demand videos, the course includes exams, written articles, and downloadable resources.

Coursera is your host for this course, an education platform that pairs industries with universities and offers online classes along with translation services, certificates, and degrees. For a highly comprehensive introduction to content marketing, this course is a great pick!

• Beginner to intermediate level
• 4 week course
• Taught by UC Davis
• Downloadable resources
• Discussion forums
• Certificate of completion

8. Content Marketing: Blogging for Growth (Skillshare)

Set and realize your marketing goals with this fantastic online content marketing course that teaches you to think big and aim for growth! You will learn all about creative content writing skills and techniques.

You will be taught by the CEO of Single Grain and author of the popular podcast Growth Everywhere, Eric Siu. Eric has created an extremely successful business model that uses content marketing to its full potential and teaches how in his courses.

Class content in this 90-minute course includes on-demand video lessons on easy blogging styles, brainstorming, outlines, content, headlines, and finding success. Also included are downloadable resources, class projects, and class discussions for students to take advantage of to further their learning.

SkillShare hosts this online course and offers lifetime access, the ability to stream or download content, access on mobile devices, and a free trial if you’re a new member. You’ll want to sign up for this great course to learn all you need to know to get started with content marketing!

• Beginner level
• 1 ½ hours on demand video
• Taught by successful content marketer
• Downloadable resources
• Class projects
• Class discussion

9. Ultimate Content Writing Masterclass: 30 Courses in 1 (Udemy)

For a comprehensive online class that will teach you how to make a full-time living from writing and content marketing for blogs, whether your own or for others, this is a great pick!

As for your instructors, you will be guided through this course by experts from the William Mcguffey Academy who are certified to teach business and marketing along with several other skills useful for modern businesses.

Spanning a fully comprehensive 20 ½ hours of on-demand video lessons for all levels, this course includes modules on language and writing skills, types of content, communication strategy, and tips and techniques from established professionals.

Access this course on Udemy, which has thousands of online courses available in business, industry, and the arts, all offering downloadable resources, class projects, class discussion, and CE credits for qualifying courses. No matter what level you’re currently at, you’ll get great value from this online content marketing course!

• All levels
• 20 ½ hours on demand video
• Instructors from William Mcguffey Academy
• Downloadable resources
• Very comprehensive syllabus
• Certificate of completion

10. Advanced Content Marketing (LinkedIn Learning)

If you’re an advanced content marketer looking to take your skills even further, this is one of the best free online content marketing courses you’ll find. You will learn all about managing teams and creating business strategies.

Your instructors for this course are professionals from Madecraft and Colleen Jones, a content marketing expert and founder of Content Science, a company that teaches businesses how to use digital media to their full advantage.

Course modules in this 90-minute online content marketing course include on-demand video lessons on message architecture, compelling stories, thought leadership, engaging an audience, and effective marketing strategies.

You can enroll in this course on LinkedIn’s educational platform LinkedIn Learning, with a free trial if you’re new, along with Continuing Education credits, downloadable resources, and a certificate of completion.

All in all, this is a comprehensive course for advanced content marketers to boost their careers!

• Advanced level
• 1 ½ hours on demand video
• Taught by expert marketers
• Class discussion
• Class projects
• Certificate of completion

11. Writing Tools & Hacks: Copywriting/Blogging/Content Writing (Udemy)

At its most basic level, content marketing is all about writing. Rounding out my guide is a fantastic beginner-level online course to teach you how to write effectively with these hacks and tips culled from multitudes of successful professionals.

This online content marketing course has been created and is taught by Tyler Speegle, a contributing writer for the Huffington Post and a top-rated instructor on the Udemy education platform, so you are in great hands!

Lasting 90 minutes, course modules in this course include content ideas, keyword research, word processing tips, organizing a workflow, and polishing writing. Students also receive downloadable resources, class projects, and class discussions.

Udemy hosts thousands of online courses, including this one, for continuing education in various fields of business, industry, and the arts. You won’t want to miss out on this content marketing course for beginners to build up strategies to boost business!

• Beginner level
• 1 ½ hours on demand video
• Taught by professional writer
• Downloadable resources
• Class projects
• Certificate of completion

Go Beyond The Best Free Online Content Marketing Courses

We hope these course reviews were useful. If they helped you or you think we missed any great courses please leave them in the comments.

And while content marketing is a great tool to have in your toolbelt, there’s so much more to effective marketing online.

The first piece of advice we always hear: write great content. So if you need help, check out one of these great copywriting courses.

And if you’re looking to round out your marketing skills further by promoting your work, check out my reviews on social media marketing and search engine optimization courses.