Dollar & Sense- 2024‘s Best Online Google Ads Courses
Google Ads are one of the leading methods used for driving web traffic for e-commerce. Many of us would benefit from some guidance on how to create, optimize and use them profitably.
I have gathered together a guide to some of the best online Google Ads courses for 2024 that will teach you what you need to know to use them for your own businesses.
These online courses offer lots of extras for students of these classes such as downloadable resources, class projects, and a certificate of completion. So, let’s dive in and take a look at these courses!
Top 7 Best Online Google Ads Courses & Classes (2024) (Free + Paid)
1. Digital Marketing with Google Ads (AdWords) Taught by a Former Googler – Updated June 2020 (Skillshare)
Are you keen to learn how to make and manage Google Ads? Since Google constantly upgrades their Adwords program in line with changing internet protocols and trends, this beginner-level course taken by thousands of online marketers will teach you what you need to know!
This online course is taught by Ben Lund, founder of Rise Marketing Group. Ben has worked for Google and is now a consultant for businesses and individuals needing help to master Google Adwords. He is available online for further interaction with students.
During 2 hours of on-demand video, this course has modules covering the topics of Google account creation, introduction to measurements, display advertising, coupons, and video ads on YouTube. There are bonus class features of class discussion, class projects, and downloadable resources.
SkillShare hosts this online course, and offers new users a free trial on signing up! Also included are valuable extras such as downloadable resources, articles, and access across multiple devices. All in all, this is a great course to get started with Google Ads!
- Beginner level
- 2 hours on demand video
- Taught by Google marketing expert
- Downloadable resources
- Class projects
- Class discussion
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2. Google Ads: 12 Steps to your First Google Adwords Campaign (Skillshare)
If you’ve been wanting to create optimized Google Ads to promote your products, services, and businesses online, this beginner level is a great choice!
Diego Davilla is your instructor for this online course, a digital marketing consultant with many years of experience creating and designing Google ads for many types of businesses.
This marketing course comprises 1 ¼ hours of on-demand video with course modules covering setting up Google Adwords accounts, ad examples, the Adword interfaces, keywords, and selecting a target audience. Students also have access to downloadable resources, plus class discussions and projects.
SkillShare is the host for this online Google Ads course, along with numerous other courses taught by experts in various fields of expertise and bonus features mentioned above, plus a certificate of completion. Overall, a fantastic online course to maximize your Google Ads potential!
- Beginner level
- 1 ¼ hours on demand video
- Taught by digital marketing expert
- Downloadable resources
- Class projects
- Class discussion
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3. Google Ads (AdWords) Essential Training (LinkedIn Learning)
Have you been meaning to get your head around pay per click advertising (PPC) and Google Ads? Learn all about these effective marketing tools in this excellent beginner level course that uses real world demonstrations to teach you how to set up and run successful ads for your businesses. Over 64,000 students have taken this popular course already.
Your instructor is Brad Batesole, the chief learning officer at Madecraft and a top level consulting company for digital and online marketing, so you are in great hands.
Across 2 hours of on-demand video, course modules cover Pay Per Click advertising, defining a business and products, Google ads dashboard, keywords, negative matches, creating the first campaign, and monitoring ads.
LinkedIn Learning is the host website for this course and has thousands of others taught by leaders in their fields for you to enroll in once you’ve ticked this one off! You won’t want to miss this great Google Ads course!
- Beginner level
- 2 hours on demand video
- Ad consultant as instructor
- Class discussions
- Downloadable resources
- Certificate of completion
4. Ultimate Google Ads Training 2020: Profit with Pay Per Click (Udemy)
If you already have an online business or any business with an online presence, you’ll want to use Google Ads to drive more traffic. This great intermediate level online course has already helped over 160,000 students make changes to their marketing plans, and now it can help you!
Instructing you in this online course is the cofounder of AdVenture Media, Isaac Rudansky, who has years of online marketing experience and is a Certified Google Adwords pro.
Spanning 25 ½ hours of on-demand video, in this course students are introduced to topics including structuring professional ads, how to write ads, Adwords billing, keywords in depth, negative keywords, remarketing, and using scripts. Students will also receive many downloadable resources, class projects, and a certificate of completion.
Udemy hosts this online course along with a whole library of other classes, in almost any other field you can think of. e Take advantage of this excellent Google Ads course by enrolling today!
- Intermediate level
- 25 ½ hours on demand video
- Taught by online marketing expert
- Class projects
- Class discussion
- Certificate of completion
5. Advanced Google Ads (LinkedIn Learning)
Are you looking for advanced training in using Google ads and PPC to make your ads work more effectively so you can boost your business? This online course teaching advanced analytics tools is a great pick!
Michael Taylor is the instructor for this online course. Alongside his teaching practice, Michael is also the owner of Saxifrage.xyz and the co-founder of Ladder.io so he brings plenty of industry knowledge to his teaching.
Course modules covered over 1 ¼ hours of on-demand video include ad strategy, efficiency, automation, and tracking campaign performance. During this course, students receive project files, get to participate in chapter quizzes and gain a certificate of completion at the end.
LinkedIn Learning hosts this online course and not only offers new users a free trial, but there are valuable extras including certificates and CE credits for qualifying courses. Overall, an excellent Google Ads course for advanced marketers!
- Advanced level
- 1 ¼ hours on demand video
- Taught by marketing expert
- Quizzes
- Project files
- Certificate of completion
6. 2021 New Google Ads (AdWords) Course – From Beginner to PRO (Udemy)
For an all levels course that teaches the skills needed to design and manage effective Google Ads campaigns, this online course is a great place to start!
Simon Koss is the instructor for this course, bringing years of ad experience to the class and is also a Google Premier Partner so you know he delivers quality in his lessons.
Throughout 9 ½ hours of on-demand video, students participate in class projects, and receive a certificate of completion once they have worked through the instruction topics of quality scores, responsive search, dynamic keyword insertion, Google analytics, and making YouTube ads.
This online course is found on the Udemy online continuing education platform that hosts thousands of high quality online courses for learning more about business, technology, and marketing. All in all, this is a great way for students at any level to hone their Google Ads skills!
- All levels
- 9 ½ hours on demand video
- Google expert instructor
- Downloadable resources
- Class projects
- Certificate of completion
7. Advanced Google Ads / AdWords Training – Updated for 2021 (Udemy)
If you’re keen to access advanced training to take advantage of all the tools Google has to offer marketers, this online Google Ads course is a great choice! You will learn the best techniques for setting up, monitoring, and guiding your Google ads.
SEM expert Mark Meyerson is the instructor for this online course. Mark has many years of experience in advertising research and consulting, and his training course comes highly recommended.
In this online class lasting 6 hours of on-demand video, students are guided through course modules covering organic interaction, campaign experiments, remarketing strategy, and artificial intelligence. Also included are valuable extras such as downloadable resources, class projects, and a certificate of completion.
As with other courses on my list, Udemy hosts this class and many others, providing students with qualified guidance from certified instructors. Advanced marketers won’t want to miss out on this great online course to level up their Google Ads skills!
- Advanced level
- 6 hours on demand video
- Taught by marketing expert
- Downloadable resources
- Class projects
- Certificate of completion
Once you’ve got your Google Ads in place, Google Analytics will help you optimize your campaign and overall site SEO.
Or if you’d like to go deeper on marketing strategies for some of the most popular social media platforms, make sure to check our reviews of marketing courses for Facebook, Instagram and Pinterest.
