Learn How To Create A Memorable Brand With 2024‘s Top 12 Best Online Branding Courses

In this day and age, it’s hard to stand out. This is why branding is such an integral part of any business, whether online or in person.

So if you are looking for the best online branding courses in 2024 taught by leading experts and entrepreneurs, you’re in the right place!

Many of these free online courses for branding include welcome extras in addition to the basic class instruction such as extra resources to download, class projects, and a certificate of completion. Let’s dive in!

Top 12 Best Online Branding Courses & Classes 2024 [Free + Paid]

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1. Strategic Design: The Art and Science of Branding (Skillshare)

If you’re looking for a comprehensive foray into the art and science that is branding, canvassing naming, graphic design, and customer relations, this intermediate-level online course is a great pick!

As for your instructors, you will be guided by experts from Lippincott, a leading brand strategy and design firm. Lippincott helped pioneer online brand identity, having been behind many iconic logos and brands.

Class modules in this 45-minute short course cover strategy, building a brand, design, research, innovation, organization, collaboration, and implementation. Also included are downloadable resources, class projects, and class discussion.

You can find this class and many others on SkillShare, where you will get a free trial if you are a new user, along with a certificate of completion and downloadable resources to access! All in all, this one of the top brand marketing courses online for those already familiar with branding to take their skills to the next level!

• Intermediate level
• ¾ hour on-demand video
• Taught by leading brand design firm members
• Downloadable resources
• Class projects
• Class discussion

Activate FREE Skillshare Trial

2. Contemporary Brand Identity: Using Verbal and Visual Branding (Domestika)

Next on our list of best branding courses online is a visual branding class from Domestika taught by Michael Johnson. Michael is the founder and owner of Johnson Banks, a branding consultancy for clients such as Duolingo, Virgin Atlantic, The University of Cambridge, and TeachFirst. He’s also the author of Now Try Something Weirder.

In this 2+ hour course, you’ll learn to create a unique brand identity that speaks to multiple audiences and takes your unique brand from vague concept to impactful delivery. You’ll develop a style guide to direct the unique language of your company or personal brand. As well as powerful visual elements designed to move and motivate your audience.

This is one of the best online brand-building courses we found which is why it’s a new addition to the list. In addition to the online videos, you’ll work through more than a dozen exercises and real-life examples to build your own brand toolkit.

Finally, if you’re not familiar with Domestika, it is one of the more cost-effective platforms out there. They have high-quality content at low pay-as-you-go prices.

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• Beginner Level
• 100% Positive reviews
• 1606 students
• 14 Lessons (2h 11m)
• Taught by accomplished branding professional and professor
• Course in English plus subtitles in 6 other languages available

3. Personal and Lifestyle Branding: Building Your Story (Skillshare)

Are you keen to start building up a brand story that resonates with potential clients? This great online branding course for beginners offers you a workshop covering how the instructor’s own brand was designed and implemented, letting you see a real-life project in great detail.

Your instructor for this online branding course will be Kate Arends, who created the personal wellness brand Wit & Delight which is the brand you’ll be examining during the class. Kate’s insider tips and techniques are valuable insights.

Packed into just 30 minutes of on-demand video instruction, the course modules include an overview of branding, building a focused brand, brand values, brand toolkit, and a wrap-up. Included are class projects, downloadable resources, and class discussions.

SkillShare hosts the online class and provides you with downloadable resources, access across multiple devices, a certificate of completion, and a free trial if you are a new user. Overall, one of the better brand marketing courses online for beginners to get their foot in the door with building up a brand from scratch!

• Beginner level
• ½ hour on demand video
• Taught by successful brand creator
• Class projects
• Class discussion
• Downloadable resources

Activate FREE Skillshare Trial

4. Branding Foundations (LinkedIn Learning)

To learn just how to set up a solid foundation of branding, this beginner-level course is an excellent choice for you! You will learn all about the significance of brands and get an outline of how to create and implement a brand.

Author and executive director, Drew Boyd, is your instructor for this online branding course, bringing his extensive experience in marketing, business development, and niche business education so you are in great hands!

Course topics covered in this one-hour self-paced online branding course include defining brands, positioning, brand identity, communication, and measuring performance. There are also extra resources to download, class projects, and a certificate of completion.

LinkedIn Learning is where you will find this online course, combining social media, networking, and continuing education. Since new users get a free trial, you won’t want to miss out on this course if you’re new to the world of branding!

• Beginner level
• 1 hour on-demand video
• Taught by experienced marketer
• Downloadable resources
• Class projects
• Certificate of completion

Activate 1-Month FREE Trial

5. Branding 101 – The Complete Toolkit (CreativeLive)

For a brand to create trust, it needs to have visual consistency and a strong message behind it which is emphasized in this great online branding course that has been taken by over 18,000 students, and now you can join them!

Danielle McWaters is your instructor for this course. Danielle is the founder of boutique design studio Designsake Studio which designs product packaging and global advertising campaigns.

Through 2.5 hours of on-demand video lessons, students engage in class discussions, class projects, and have downloadable resources to accompany the course content of brand mood boards, brand colors, typefaces, style guides, and how to define a brand.

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CreativeLive is the website where you find this course and many others led by professionals in their fields, providing lifetime access across multiple devices and a 100% satisfaction guarantee. All in all, this is a great beginner-level course to develop branding skills!

• Beginner level
• 2 ½ hours on-demand video
• Taught by global branding strategist
• Class discussions
• Downloadable resources
• Class projects

Visit CreativeLive.com

6. The Staples of Branding: From Purpose to Product (Skillshare)

For those interested in understanding the purpose of branding right through to selling a product, look no further than this online branding course to teach you all the skills and knowledge you need! This online course shares advice and first-hand experience on building a brand that will stand out and get the job done.

Jeff Staple is your dedicated expert instructor for the course, as the founder of the globally traded apparel brand, Staple Design.

Throughout the hour-long on-demand video lesson, students are introduced to topics such as deciding on their company’s core values, brand design, crafting a mission statement, designing a logo and theme, and merchandising. Students also have access to downloadable resources, class projects, and discussions.

The course is hosted on the online education platform SkillShare, catering to all levels of expertise across many different fields. Build up your branding expertise with these luxury brand management short courses online and take advantage of a free trial if you’re new!

• Beginner level
• 1 hour on-demand video
• Taught by successful marketer
• CLass discussion
• Class projects
• Downloadable resources

Activate FREE Skillshare Trial

7. Create a Brand Strategy (LinkedIn Learning)

Creating a successful brand enables you to have an instantly recognizable business, leading to success. This online branding course teaches how creating a great business strategy is the vital first step to achieving this!

As for your instructor, you will be taught by brand strategist Lindsay Pedersen who brings years of experience in helping guide the brand strategies of multi-billion dollar international companies to her own company and the classes she teaches.

In this hour-long online branding course, the course curriculum covers framing a strategy, crafting a brand promise, defining brand character, and activating the strategy. Students also get a certificate of completion and participate in class discussions and projects.

You can find this course hosted on LinkedIn Learning, where new LinkedIn users can take advantage of a free trial. Take your branding knowledge and career prospects further with this great online course!

• Intermediate level
• 1 hr on-demand video
• Taught by expert brand strategist
• Class discussion
• Class projects
• Certificate of completion

Activate 1-Month FREE Trial

8. Branding & Marketing for Startups: Learn How To Stand Out (Udemy)

Real-life case studies are examined in this beginner-level online branding course which highlights showing the value of your business through its branding!

Freelance brand consultant, Mac Piechota, will be teaching you in this course. Mac teaches marketing and brand strategy to small businesses worldwide and brings plenty of industry knowledge to this course.

In this 2-hour long course involving on-demand video lessons, students cover topics including branding misconceptions, building customer relationships, having the right mindset, brand name and visuals, and several branding exercises. There are also downloadable resources, class discussion, and a certificate of completion.

This course is hosted on Udemy, a top education website with classes offering lifetime access, extra resources, and CE credits. You’ll want to enroll right away in this great online branding course to start developing effective strategies for boosting your business!

• Beginner level
• 2 hours on-demand video
• Taught by expert branding strategist
• Exercises in the course modules
• Class discussion
• Certificate of completion

Visit Udemy.com

9. Personal Branding: Crafting Your Social Media Presence (Skillshare)

If you’re keen to craft an engaging social media presence, this online branding course is a great pick. Over 30,000 students of all levels have benefited from the specific strategies shown in real-life case studies and you can be one of them!

Taught by Kate Arends, creator of the personal wellness brand Wit & Delight, in this branding course you will be introduced to ideas and insights from the implementation of creative branding strategy in each of the case studies presented.

Class topics in this one-hour course cover defining a brand’s purpose, character, content, and channels. Students also get the benefit of extended learning with several worksheets within the course instruction, downloadable resources, class projects, and discussions.

You can access this course on continuing education site SkillShare, where you’ll get a free trial if you’re new! By enrolling in this excellent online branding course, you’ll be on your way to creating a popular brand!

• All levels
• 1-hour on-demand video
• Taught by a successful business owner
• Worksheets covered within course modules
• Downloadable resources
• Class projects

Activate FREE Skillshare Trial

10. Business Branding With Personality: Build An Authentic Brand (Udemy)

To learn the skills you need to build an authentic brand, you’ll want to enroll in this online branding course which equips you to use scientific principles to develop a brand personality that speaks to customers before, during, and after their interaction with your company!

Your instructor for this intermediate-level course is Steve Houraghan, the founder of The Iconic Fox Agency which provides strategic and creative branding services for businesses ranging from mining to education.

Course content in this 3-hour long online branding course includes the human roots of customer relations, identifying and connecting with customers, the scientific framework of branding, and letting a brand express its personality. There are multiple downloadable resources, class discussions, and a certificate of completion.

This course can be accessed via Udemy, an education platform to help students upskill in many diverse fields. Course extras include Continuing Education credits, class projects, and a certificate of completion. Step up your branding know-how with this fantastic online course!

• Intermediate level
• 3 hours on-demand video
• Taught by expert branding strategist
• Class projects
• Class discussion
• Certificate of completion

Visit Udemy.com

11. Advanced Branding (LinkedIn Learning)

If you’re an advanced branding professional looking to boost your skills further, this online branding course is an excellent choice! You will learn the definition and purpose of a brand and how to identify problems before they occur by creating a powerful vision for the brand.

Madecraft Chief Learning Officer, Brad Batesole, will be guiding you through this course. Brad has consulted for major companies such as Staples, BioLite, Dickies, and Urban Outfitters and now he brings that wealth of experience to you!

In this online branding course lasting just over an hour of on-demand video, students cover content including the purpose of branding, brand research, development, loyalty, and management. Students also receive downloadable resources, class projects, and a certificate of completion.

LinkedIn Learning hosts the course and provides access to extra resources, class discussion, and Continuing Education credits, as well as a free trial for new LinkedIn members. All in all, an excellent course to get you on track to becoming a branding expert!

• Advanced level
• 1 ¼ hour on-demand video
• Taught by expert business strategist
• Class discussions
• Downloadable resources
• Certificate of completion

Activate 1-Month FREE Trial

12. The Climb: 6 Steps to a Powerful Personal Brand (Udemy)

Rounding out my list is a great online course for you to tell your brand story in a compelling way and stand out in a crowded marketplace by putting the learning into practice!

Bestselling author, Dwayne K Sutton, founder of Parrish Street publishing is your instructor for this course. Dwayne has helped thousands of businesses find and develop a brand with successful business strategies.

Spanning 2.5 hours, class topics in this intermediate-level branding course include the brand story, standing out, brand personality, and brand identity. Not only this, but students receive downloadable resources, class discussions, and class projects.

Udemy is where you will find this online branding course, an online learning platform with over 150,000 courses led by industry experts. Overall, a fantastic course to hone your branding skills!

• Intermediate level
• 2 ½ hours on-demand video
• Taught by successful brand strategist
• Class discussions
• Class projects
• Certificate of completion

Visit Udemy.com